Social: Social media means interacting with others.
Media: A way to present information.
Put those two together and you have a way to present information about yourself and your business so that you can interact with other.
Introducing yourself in real life would mean that you tell someone your name and you tell them ‘about’ yourself. You may share where you work, hobbies, where you went to school, etc. Online is much the same. You create your profile that has a unique name. On that profile, you have an ‘about’ section where you share as little or much as you want others to know.
If you were at a party, you would introduce old friends to new friends. Online is much the same way. You may share about the ball game you just went to. One of your friends gives you a hard time because he was going for the other team. Then, another, unrelated friend comments because he was also going for another team. Now, these two have a shared interest because both of them knows you and likes the other team.
Part of many social events is ‘small talk.’ You take time to talk about the weather, sports, current events..etc. As you get to know people in the group, you begin to share social causes you support, religious affiliation and things like that. Online, as you develop a group of friends with a certain common bond, you ‘group’ them so that you have a single location to share ideas about your favorite topic.
No matter what social media you use, Twitter, Facebook, LinkedIn, Pinterest, GooglePlus or any of the other thousands. They all have common themes: introduce yourself, introduce others and share common thoughts. If you understand this, you understand social media.
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